Thus, taking into account that organizations are created to perform certain functions that are felt to be necessary by other agents, it is of paramount importance the permanent study of the needs and motivations of the various stakeholders involved in the process of creation and performance evaluation of organizations in order to ensure their survival 2. 25ДЄt the time, when concerns about the future of the Information Society (IS) are growing, the strategic management of the competitive advantage of organizations, as an elementary factor for its functioning and development, seems to be determining. Most of the data are produced to meet very specific needs of supercorporations, national government bureaucracies, and the military establishments of the advanced industrial state. What is called the вЂinformation societyвЂ™ is, in fact, the production, processing, and transmission of a very large amount of data about all sorts of matters вЂ“ individual and national, social and commercial, economic and military.

Marketing 3.0 philip kotler wikipedia